Malhotra, Naresh K, <br/><br/>
Marketing research 
by Naresh K. Malhotra and styabhushan Dash 
 - 5th ed. 
 - New Delhi  Pearson  2013 
 - 948p:  26cm. 
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.83