Malhotra, Naresh K, <br/><br/>
Marketing Research 
Naresh K Malhotra 
 - 6th ed. 
 - New Delhi  Pearson  2013 
 - 948p:  24cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management
<br/><br/><label>Dewey Class. No.: </label>658