Bes, . Fernando Trias de, <br/><br/>
Winning at innovation :   The A to F Model /  
By Fernando Trias de Bes & Philip Kotler .  
 - 1st ed. 
 - UK  Palgrave Macmillan  2012 
 - 272p.:  23 cm. 
<br/><br/><label>ISBN: </label>9780230395350 
<br/><br/><label>Dewey Class. No.: </label>658.514