TY  - BOOK
AU  - Anton, Jon,
AU  - Petouhoff, Natelie L.,
AU  - Kalia, Shalini,  
TI  - Customer relationship management : : The bottom line to optimizing your ROI / 
SN  - 9788131791530
U1  - 658.812 
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Customer relationship
ER  -