S. Ramesh Kumar, <br/><br/>
Case studies in consumer behaviour 
by S. Ramesh Kumar 
 - 1st ed. 
 - New Delhi  Pearson  2013 
 - viii; 269p.:  23 cm. 
<br/><br/><label>ISBN: </label>9788131774489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342