Kotler,Philip, <br/><br/>
A Frame Work for Marketing Management 
By Philip Kotler & Kevin Lane Keller 
 - 3rd ed. 
 - New Delhi  Pearson  2008 
 - 381p:  22cm. 
<br/><br/><label>ISBN: </label>8131716716 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.802