Duncan, Tom, <br/><br/>
Principles of Advertising and IMC 
By Tom Duncan  
 - 2nd  ed. 
 - New Delhi  Tata Mc Graw Hill  2006 
 - xxii, 733p:  24cm. 
<br/><br/><label>ISBN: </label>0070601593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Advertising<br/>Marketing  Communication
<br/><br/><label>Dewey Class. No.: </label>659