TY  - BOOK
AU  -  Lal,Rajiv
AU  - Quelch,  John   A,
AU  - Rangan,  V  Kasturi,1
TI  - Marketing Management : : Text and Cases / 
SN  - 0070603952
U1  - 658.802 
PY  - 2007///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Management
KW  - Marketing  Management
ER  -