TY  - BOOK
AU  - Mohan,Manendra
TI  - Advertising Management : : Concepts and Cases / 
SN  - 9780074517802
U1  - 659.1 
PY  - 2014///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Advertising Management
KW  - Management
ER  -