Mohan, Manendra, <br/><br/>
Advertising Management :   Concepts and Cases /  
by Manendra Mohan .  
 - 1st ed. 
 - New Delhi  Tata Mc Graw Hill  2014 
 - xi;418p.:  24 cm. 
<br/><br/><label>ISBN: </label>9780074517802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management<br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1