TY  - BOOK
AU  -   Malhotra,Naresh K.
TI  - Review of Marketing Research : : Volume 1 / 
SN  - 8120329538
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall
KW  - Review of Marketing Research
KW  - Business Administration
ER  -