Malhotra, Naresh K., <br/><br/>
Review of Marketing Research :   Volume 1 /  
By Naresh K. Malhotra .  
 - 1st ed. 
 - New Delhi  Prentice Hall  2006 
 - xii; 336p.:  24 cm. 
<br/><br/><label>ISBN: </label>8120329538 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Review of Marketing Research <br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.83