TY  - BOOK
AU  - Belch,George E
TI  - Advertising and Promotion : : an Integrated Marketing Communications Perspectie / 
SN  - 9780070144965
U1  - 659.1 
PY  - 2012///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Advertising and Promotion
KW  - Complimentary Copy
ER  -