Datta, Debraj, <br/><br/>
Advertising & Sales Promotion 
By Debraj Datta & Mahua Datta 
 - 1st ed. 
 - Delhi  Vrinda Publications  2011 
 - x; 694p.:  24cm. 
<br/><br/><label>ISBN: </label>9788182811171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management<br/>Advertising & Sales Promotion
<br/><br/><label>Dewey Class. No.: </label>658.157