TY  - BOOK
AU  - Mohan, Manendra,.
TI  - Advertising Management :: Cocept and Cases / 
SN  - 9780074517802
U1  - 659 
PY  - 2008///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Management
KW  - Advertising Management
ER  -