Mohan, Manendra,. <br/><br/>
Advertising Management : :  Cocept and Cases / / 
by Manendra Mohan . . 
 - New Delhi  Tata Mc Graw Hill  2008 
 - xi,414p:  22cm. 
<br/><br/><label>ISBN: </label>9780074517802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659