Jefkins, Frank, <br/><br/>
Advertising 
by Frank Jefkins 
 - 4th ed. 
 - New Delhi  Pearson  2007 
 - 416p:  22cm. 
<br/><br/><label>ISBN: </label>8131703827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1