Pathak, R.K., Marketing Management By R.K. Pathak, M.C. Kalwar, And Mithu Roy - 4th ed. - Guwahati: Ashok Book Stall, 2013. - 296p.: 24cm. ISBN: 9789381850466 Subjects--Topical Terms: Marketing ManagementCommerce Dewey Class. No.: 658.8