TY  - BOOK
AU  - Pillai,R.S.N.
AU  - Bagavathi
AU  - Kala,S.,1
TI  - Marketing Management
SN  - 8121932440
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - S.Chand
KW  - Marketing Management
KW  - Business Administration
ER  -