Rao, K. Rama Mohana, <br/><br/>
Services Marketing 
By K.Rama Mohana Rao 
 - 1st ed. 
 - New Delhi  Pearson  2009 
 - xiv,358p.:  24cm. 
<br/><br/><label>ISBN: </label>9788131704974 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8