TY  - BOOK
AU  - Sengupta,Subroto
TI  - Brand Positioning : : Strategies For Competitive Advantage  / 
SN  - 9780070581593
U1  - 658.827 
PY  - 2009///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Brand Positioning
KW  - Business Administration
ER  -