Sengupta, Subroto, <br/><br/>
Brand Positioning :   Strategies For Competitive Advantage  /  
By Subroto Sengupta .  
 - 2nd ed. 
 - New Delhi  Tata Mc Graw Hill  2009 
 - xiv,297p.:  245cm. 
<br/><br/><label>ISBN: </label>9780070581593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Positioning<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.827