Velayudhan, Sanal Kumar, Marketing To Rural Consumers : Understanding And Tapping The Rural Potential / By Sanal Kumar Velayudhan And Guda Sridhar . - 1st ed. - New Delhi Excel Book 2009 - 365p.: 24cm. ISBN: 9788174467201 Subjects--Topical Terms: Marketing To Rural ConsumersBusiness Administration Dewey Class. No.: 658.8