Johansson, Johny K.,. Global Marketing : : Foreign Entry, Local Marketing And Global Management / / By Johny K. JOhansson . . - 4th ed. - New Delhi Tata Mc Graw Hill 2008 - xvii,648p.: 24cm. ISBN: 978007066708X Subjects--Topical Terms: Global Marketing 1Business Administration Dewey Class. No.: 658.84