TY  - BOOK
AU  - Belch,George E
AU  - Belch,Michael A.
AU  - Purani,Keyoor,1
TI  - Advertising And Promotion : : An Integrated Marketing Communications Perspective / 
SN  - 9780070144965
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Advertising And Promotion
KW  - Business Administration
ER  -