Belch, George E, <br/><br/>
Advertising And Promotion :   An Integrated Marketing Communications Perspective /  
By George E. Belch And Others .  
 - 7th ed. 
 - New Delhi  Tata Mc Graw Hill  2010 
 - xxxiii,1075p.:  24cm. 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising And Promotion<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>659.1