Keegan, Warren J., <br/><br/>
Global Marketing 
By Warren J. Keegan And Mark C. Green 
 - 4th ed. 
 - New Delhi  Tata Mc Graw Hill  2008 
 - xx,636p.:  28cm. 
<br/><br/><label>ISBN: </label>9788131719510 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global Marketing<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.84