Arens, William F.,. <br/><br/>
Contemporary Advertising/ 
By William F. Arens. 
 - 10th ed. 
 - New Delhi  Tata Mc Graw Hill  2006 
 - xxxiv,614p.:  24cm. 
<br/><br/><label>ISBN: </label>9780070667662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Contemporary Advertising  <br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.1