Kumar, Nirmalya, <br/><br/>
Marketing As Strategy 
By Nirmalya Kumar 
 - 1st ed. 
 - New delhi:  Pengin,  2004. 
 - xv,270p.:  23cm. 
<br/><br/><label>ISBN: </label>9780143061892 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing As Strategy<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8