Mamoria, C.B., Principles And Practice Of Marketing In India By C.B. Mamoria, R.L. Joshi And N.I. Mulla - 15th ed. - Allahabad: Kitab Mahal, 2006. - viii,932p.: 22cm. ISBN: 812250146X Subjects--Topical Terms: Principles And Practice Of Marketing In IndiaBusiness Administration Dewey Class. No.: 658.80954