Belch, George E., Advertising And Promotion : An Integrated Marketing Communications Perspective / By George E. Belch And Michael A. Belch . - 6th ed. - New Delhi Tata Mc Graw Hill 2008 - xxvi,779p.: 28.cm. ISBN: 9780070581944 Subjects--Topical Terms: Advertising And Promotion Business Administration Dewey Class. No.: 659.1