TY  - BOOK
AU  - OGuinn,Thomas C.,.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.,1
TI  - Advertising Management With Integrated Brand Promotion
SN  - 9788131509128
U1  - 659.1 
PY  - 2009///
CY  - New Delhi
PB  - Cengage Learning
KW  - Advertising Management With Integrated Brand Promotion
KW  - Business Administration
ER  -