OGuinn, Thomas C.,. <br/><br/>
Advertising Management With Integrated Brand Promotion/ 
By Thomas C. O`Guinn, Chris T. Allen And Richard J. Semenik. 
 - 1st ed. 
 - New Delhi  Cengage Learning  2009 
 - 648p.:  24cm. 
<br/><br/><label>ISBN: </label>9788131509128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management With Integrated Brand Promotion<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>659.1