TY  - BOOK
AU  - Tellis,Gerard J.
TI  - Effective Advertising : : Understanding When, How, And Why Advertising Works / 
SN  - 9788178293707
U1  - 659.1 
PY  - 2009///
CY  - New Delhi
PB  - Response Books
KW  - Effective Advertising
KW  - Business Administration
ER  -