Tellis, Gerard J., <br/><br/>
Effective Advertising :   Understanding When, How, And Why Advertising Works /  
By Gerard J.Tellis .  
 - 1st ed. 
 - New Delhi:  Response Books,  2009. 
 - 201p.:  24cm. 
<br/><br/><label>ISBN: </label>9788178293707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Effective Advertising<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>659.1