Kurtz, David L., <br/><br/>
Principles Of Marketing 
By David L. Kurtz And Louis E. Boone 
 - 12th ed. 
 - New Delhi  Cengage Learning  2009 
 - lii,656p.:  28cm. 
<br/><br/><label>ISBN: </label>9788131502938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Principles Of Marketing<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8