Kumar, Arun , <br/><br/>
Marketing Management 
By Arun Kumar And N. Meenakshi 
 - 1st ed. 
 - New Delhi  Vikas Publication  2007 
 - xxiii,864p.:  28cm. 
<br/><br/><label>ISBN: </label>8125920625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8