Panda, Tapan K., <br/><br/>
Marketing Management :   Text And Cases Indian Context /  
By Tapan K. Panda .  
 - 2nd ed. 
 - New Delhi  Excel Book  2010 
 - xvii,757p:  28cm. 
<br/><br/><label>ISBN: </label>8174465480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8