Perreault, William D., <br/><br/>
Basic Marketing  :   A Golbal Managerial Approach /  
By William D Perrault And Mc E Jerome Carthy.  
 - 15th ed. 
 - New Delhi  Tata Mc Graw Hill  2007 
 - xviii,844p.:  24cm. 
<br/><br/><label>ISBN: </label>9780070620186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Basic Marketing<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8