Keegan, Warren J., <br/><br/>
Global Marketing Management 
By Warren J. Keegan 
 - 7th ed. 
 - New Delhi:  PHI Learning,  2009. 
 - xxv,617p.:  24cm. 
<br/><br/><label>ISBN: </label>9788120320666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global Marketing Management<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8