Cateora, Philip R., <br/><br/>
International Marketing 
By Philip R. Cateora, John L. Graham And Prashant Salwan 
 - 13th ed. 
 - New Delhi  Tata Mc Graw Hill  2008 
 - xxxi,888p.:  24cm. 
<br/><br/><label>ISBN: </label>9780070666993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8