Pillai, R.S.N., <br/><br/>
Modern Marketing  :   Principles And Practices /  
By R.S.N. Pillai And Bagavathi .  
 - 1st ed. 
 - New Delhi:  S. Chand,  2008. 
 - viii,401p.:  24cm. 
<br/><br/><label>ISBN: </label>8121916976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Modern Marketing <br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8