Etzel, Michael J.,. <br/><br/>
Marketing  : :  Concepts And Cases / / 
By Michael J. Etzel, Bruce J. Walker, William J. Stanton And Ajay Pandit . . 
 - 13th ed. 
 - New Delhi  Tata Mc Graw Hill  2008 
 - xxvii,735p.:  24cm. 
<br/><br/><label>ISBN: </label>9780070600904 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8