TY  - BOOK
AU  - Sirgy,M.Joseph
AU  - Rahtz,Don R.,1
TI  - Integrated Marketing Communications : : A Strategic Approach / 
SN  - 9788131506547
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Cengage Learning
KW  - Integrated Marketing Communications
KW  - Business Administration
ER  -