Sirgy, M. Joseph, <br/><br/>
Integrated Marketing Communications :   A Strategic Approach /  
By M.Joseph Sirgy And Don R. Rahtz .  
 - 1st ed. 
 - New Delhi  Cengage Learning  2008 
 - 362p.:  24cm. 
<br/><br/><label>ISBN: </label>9788131506547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrated Marketing Communications<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8