Deshpande, Rohit, <br/><br/>
Developing A Marketing Orientation 
By Rohit Deshpande 
 - 1st ed. 
 - New Delhi  SAGE Publications  1999 
 - 320p.:  23cm. 
<br/><br/><label>ISBN: </label>0761916938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Developing A Marketing Orientation<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8