McDaniel, Carl, <br/><br/>
Principles Of Marketing 
By Carl McDaniel, Charles W. Lamb And Joseph F. Hair 
 - 1st ed. 
 - New Delhi  Cengage Learning  2009 
 - 600p.:  24cm. 
<br/><br/><label>ISBN: </label>9788131509821 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Principles Of Marketing<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8