TY  - BOOK
AU  - Jones,John Philip
TI  - What`s In A Brand : : Building Brand Equity Through Advertising / 
SN  - 9780074632017
U1  - 658.8343 
PY  - 2008///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - What`s In A Brand
KW  - General English
ER  -