Jones, John Philip , <br/><br/>
What`s In A Brand :   Building Brand Equity Through Advertising /  
By John Philip Jones .  
 - 1st ed. 
 - New Delhi  Tata Mc Graw Hill  2008 
 - xxiii,335p.:  24cm. 
<br/><br/><label>ISBN: </label>9780074632017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>What`s In A Brand <br/>General English
<br/><br/><label>Dewey Class. No.: </label>658.8343