Ries, Al, <br/><br/>
Positioning: The Battle For Your Mind 
By Al Ries And Jack Trout 
 - 1st ed. 
 - New Delhi  Tata Mc Graw Hill  2008 
 - xii,246p.:  21cm. 
<br/><br/><label>ISBN: </label>9780070533752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning: The Battle For Your Mind<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658